{"id":2105,"date":"2026-08-29T21:04:58","date_gmt":"2026-08-29T11:04:58","guid":{"rendered":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/"},"modified":"2026-08-29T21:04:59","modified_gmt":"2026-08-29T11:04:59","slug":"jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job","status":"publish","type":"post","link":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/","title":{"rendered":"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job"},"content":{"rendered":"<p>Heat waves this summer are reviving the perennial debate about how to use air conditioning without the bill spiraling out of control. And a respected voice in the sector has just articulated what he has been telling his clients for nearly two decades.<\/p>\n<p>According to Clar\u00edn, drawing on the Sector Oficios podcast, <strong>Jos\u00e9 Mar\u00eda Rey<\/strong> has spent 19 years in climate control as the manager and cofounder of Suro Clima Instalaciones in Badajoz. His diagnosis is as blunt as it is uncomfortable: the problem isn\u2019t the equipment, it\u2019s us.<\/p>\n<p><strong>The verdict<\/strong>: &#8220;The problem is that people don\u2019t know how to use air conditioning units.&#8221; <strong>The recipe<\/strong>, in his own words: &#8220;They have the same energy consumption; what you need to do is set an ideal temperature and let it run.&#8221; In other words, stop playing with the on\/off switch as if the unit were from the nineties, and let the home operate with inertia to sustain the savings.<\/p>\n<p>Because today\u2019s equipment, Rey explains, works opposite to what the average user imagines (a modern unit isn\u2019t simply the old stove, beware). &#8220;People think they must switch them off, and these systems are aerothermal,&#8221; he repeats. And that\u2019s where a large portion of real savings slips away: every time the unit starts from scratch it has to condition the entire house, not just maintain it.<\/p>\n<p><strong>The economic formula<\/strong> Rey proposes: &#8220;A very good option if you don\u2019t want to spend a lot and you want both cooling and heating is a ducted machine.&#8221; One component, several rooms, winter and summer (and a single device for everything). Today, he notes, all modern units serve both air conditioning and heating at once.<\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\"><\/div>\n<p><strong>The ideal combo<\/strong>, as Rey puts it, is: &#8220;Radiant underfloor cooling together with aerothermal energy works very well.&#8221; It\u2019s the most efficient choice, though not the cheapest. Aerothermy carries a high upfront cost, but the IDAE classifies it as renewable thermal energy, so the investment pays off in the long run.<\/p>\n<p>What exactly is it? A climate-control and hot-water production system that draws energy from the outside air through a heat pump. It provides cooling in summer, warmth in winter, and hot water all year round. For this reason, according to ATECYR, the demand for sustainable solutions continues to grow during this season.<\/p>\n<p>There are other alternatives, though everything depends on how much you\u2019re prepared to spend: the classic gas boiler remains a valid option when the leap to aerothermy feels daunting. The sector itself pools data: each year the AFEC association releases its annual report, outlining the keys to a market that tracks the temperature of the planet.<\/p>\n<p>So the choice is simple: program a temperature and let the unit work, or keep turning the dial by hand (and keep one finger near the switch rather than the thermostat). The device, after all, won\u2019t forgive stubbornness.<\/p>\n<div class=\"ad ad-lat2\">\n<div class=\"ad-box\" id=\"div-gpt-lat2\"><\/div>\n<\/div>\n<p>Photo: Suroclima Instalaciones<\/p>\n<p>In Xakata | A farmer from Santiago de la Ribera sentenced to 15 months in prison for discharging 20,300 m3 of brine into the Mar Menor<\/p>\n<p>In Trendencias | Not a parka or a trench coat: Zara unveils the autumn jacket that\u2019s become Marta Ortega\u2019s favorite inspiration<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job - The Ponds | Shopping Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job - The Ponds | Shopping Centre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/\" \/>\n<meta property=\"og:site_name\" content=\"The Ponds | Shopping Centre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepondsshoppingcentre\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-29T11:04:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-29T11:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/08\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elliot Wainford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elliot Wainford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/\"},\"author\":{\"name\":\"Elliot Wainford\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\"},\"headline\":\"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job\",\"datePublished\":\"2026-08-29T11:04:58+00:00\",\"dateModified\":\"2026-08-29T11:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/\"},\"wordCount\":558,\"image\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg\",\"keywords\":[\"Air\",\"Conditioning\",\"Dont\",\"HVAC\",\"Ideal\",\"Job\",\"Jos\u00e9\",\"Mar\u00eda\",\"People\",\"Properly\",\"Rey\",\"Set\",\"Technician\",\"Temperature\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/\",\"name\":\"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job - The Ponds | Shopping Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg\",\"datePublished\":\"2026-08-29T11:04:58+00:00\",\"dateModified\":\"2026-08-29T11:04:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg\",\"contentUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg\",\"width\":840,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shop At The Ponds\",\"item\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/\",\"name\":\"The Ponds | Shopping Centre\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\",\"name\":\"Elliot Wainford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"caption\":\"Elliot Wainford\"},\"description\":\"Elliot Wainford is an economist specializing in consumer behavior, retail pricing dynamics, and local market ecosystems. He analyzes how small commercial hubs shape regional growth, employment, and household spending patterns. His work blends applied microeconomics with practical insights for merchants and community planners.\",\"sameAs\":[\"https:\\\/\\\/shopattheponds.com.au\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job - The Ponds | Shopping Centre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/","og_locale":"en_US","og_type":"article","og_title":"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job - The Ponds | Shopping Centre","og_url":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/","og_site_name":"The Ponds | Shopping Centre","article_publisher":"https:\/\/www.facebook.com\/thepondsshoppingcentre","article_published_time":"2026-08-29T11:04:58+00:00","article_modified_time":"2026-08-29T11:04:59+00:00","og_image":[{"width":840,"height":560,"url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/08\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg","type":"image\/jpeg"}],"author":"Elliot Wainford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elliot Wainford","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#article","isPartOf":{"@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/"},"author":{"name":"Elliot Wainford","@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755"},"headline":"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job","datePublished":"2026-08-29T11:04:58+00:00","dateModified":"2026-08-29T11:04:59+00:00","mainEntityOfPage":{"@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/"},"wordCount":558,"image":{"@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#primaryimage"},"thumbnailUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/08\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg","keywords":["Air","Conditioning","Dont","HVAC","Ideal","Job","Jos\u00e9","Mar\u00eda","People","Properly","Rey","Set","Technician","Temperature"],"articleSection":["Uncategorized"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/","url":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/","name":"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job - The Ponds | Shopping Centre","isPartOf":{"@id":"https:\/\/shopattheponds.com.au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#primaryimage"},"image":{"@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#primaryimage"},"thumbnailUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/08\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg","datePublished":"2026-08-29T11:04:58+00:00","dateModified":"2026-08-29T11:04:59+00:00","author":{"@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755"},"breadcrumb":{"@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#primaryimage","url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/08\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg","contentUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/08\/Jose-Maria-Rey-HVAC-Technician-People-Dont-Use-Air-Conditioning.jpeg","width":840,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/shopattheponds.com.au\/news\/jose-maria-rey-hvac-technician-people-dont-use-air-conditioning-properly-set-an-ideal-temperature-and-let-it-do-its-job\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shop At The Ponds","item":"https:\/\/shopattheponds.com.au\/news\/"},{"@type":"ListItem","position":2,"name":"Jos\u00e9 Mar\u00eda Rey, HVAC Technician: People Don\u2019t Use Air Conditioning Properly \u2014 Set an Ideal Temperature and Let It Do Its Job"}]},{"@type":"WebSite","@id":"https:\/\/shopattheponds.com.au\/news\/#website","url":"https:\/\/shopattheponds.com.au\/news\/","name":"The Ponds | Shopping Centre","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shopattheponds.com.au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755","name":"Elliot Wainford","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","contentUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","caption":"Elliot Wainford"},"description":"Elliot Wainford is an economist specializing in consumer behavior, retail pricing dynamics, and local market ecosystems. He analyzes how small commercial hubs shape regional growth, employment, and household spending patterns. His work blends applied microeconomics with practical insights for merchants and community planners.","sameAs":["https:\/\/shopattheponds.com.au\/"]}]}},"_links":{"self":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/2105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/comments?post=2105"}],"version-history":[{"count":1,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/2105\/revisions"}],"predecessor-version":[{"id":2107,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/2105\/revisions\/2107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/media\/2106"}],"wp:attachment":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/media?parent=2105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/categories?post=2105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}