{"id":1931,"date":"2026-07-14T08:00:00","date_gmt":"2026-07-13T22:00:00","guid":{"rendered":"https:\/\/shopattheponds.com.au\/news\/?p=1931"},"modified":"2026-07-13T02:57:31","modified_gmt":"2026-07-12T16:57:31","slug":"forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors","status":"publish","type":"post","link":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/","title":{"rendered":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors"},"content":{"rendered":"<p>A coastal breeze lifts the <strong>salt<\/strong> from the sea and threads it through quiet <strong>vineyards<\/strong>. Roads grow <strong>empty<\/strong>, cellar doors open <strong>wide<\/strong>, and the tasting glass fills with flavors that feel both <strong>familiar<\/strong> and startlingly <strong>fresh<\/strong>. If you\u2019re chasing wines with <strong>clarity<\/strong> and character, point your <strong>compass<\/strong> ever so slightly off the usual map.<\/p>\n<p><\/p>\n<p>An hour\u2019s <strong>drive<\/strong> from the big-name estates, a small region hums with <strong>energy<\/strong> and intent. The personalities are <strong>hands-on<\/strong>, the prices <strong>sane<\/strong>, and the wines often <strong>sharper<\/strong> and more <strong>textural<\/strong> than their famous neighbor\u2019s bestsellers.<\/p>\n<p><\/p>\n<h2>Meet Geographe, WA\u2019s quiet overachiever<\/h2>\n<p><\/p>\n<p>This is <strong>Geographe<\/strong>, stretching from <strong>Busselton<\/strong> through Ferguson Valley to <strong>Capel<\/strong>, trimmed by Geographe <strong>Bay<\/strong> and cooled by reliable afternoon <strong>breezes<\/strong>. Soils tilt from <strong>limestone<\/strong> near the coast to iron-rich <strong>laterite<\/strong> and rolling valley <strong>clays<\/strong> inland, giving growers a palette that feels almost <strong>European<\/strong> in its microclimate <strong>diversity<\/strong>.<\/p>\n<p><\/p>\n<p>You\u2019ll find small <strong>producers<\/strong>, family <strong>cellar<\/strong> doors, and a willingness to plant beyond the usual <strong>suspects<\/strong>. Expect chenin <strong>blanc<\/strong>, fiano, verdelho, and tempranillo sitting proudly beside <strong>shiraz<\/strong> and classic <strong>cabernet<\/strong>.<\/p>\n<p><\/p>\n<h2>Why the wines can outshine their famous neighbor<\/h2>\n<p><\/p>\n<p>Here, fruit ripens <strong>evenly<\/strong> and holds a bright <strong>spine<\/strong> of acidity, thanks to the maritime <strong>influence<\/strong> and cooler valley <strong>nights<\/strong>. Whites land with <strong>precision<\/strong>\u2014zesty yet <strong>textural<\/strong>\u2014while reds feel <strong>fragrant<\/strong>, medium-bodied, and impeccably <strong>balanced<\/strong>.<\/p>\n<p><\/p>\n<p>\u201cThe fruit comes in <strong>cooler<\/strong>, so we can harvest on <strong>flavor<\/strong>, not panic,\u201d a local winemaker told me with a grin of <strong>relief<\/strong>. \u201cThat\u2019s why the wines feel <strong>alive<\/strong>, even on warm <strong>vintages<\/strong>.\u201d<\/p>\n<p><\/p>\n<p>Value tilts your way, too\u2014less <strong>gloss<\/strong>, more <strong>site<\/strong>. A seasoned sommelier whispered, \u201cPour these <strong>blind<\/strong> and watch people guess the <strong>price<\/strong> up.\u201d It\u2019s not just cheaper; it\u2019s often <strong>better<\/strong> for those who crave <strong>definition<\/strong> and purity of <strong>variety<\/strong>.<\/p>\n<p><\/p>\n<h2>Styles to seek right now<\/h2>\n<p><\/p>\n<ul><\/p>\n<li>Chenin Blanc: citrus-led, beeswax <strong>texture<\/strong>, and saline <strong>tension<\/strong> that ages into honeyed, <strong>lanolin<\/strong> complexity.<\/li>\n<p><\/p>\n<li>Fiano &amp; Verdelho: ripe pear and <strong>lemon<\/strong> pith with herbal lift and <strong>drive<\/strong>; wicked with grilled <strong>seafood<\/strong>.<\/li>\n<p><\/p>\n<li>Tempranillo: red cherry, dried <strong>spice<\/strong>, and chalky <strong>tannins<\/strong>; vivid without oak <strong>overkill<\/strong>.<\/li>\n<p><\/p>\n<li>Shiraz (and blends): blue-fruited, peppery <strong>aromatics<\/strong>, mid-weight <strong>palate<\/strong>, and cool-climate <strong>poise<\/strong>.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>Fewer crowds, richer conversations<\/h2>\n<p><\/p>\n<p>Tasting here feels <strong>personal<\/strong>, not <strong>processed<\/strong>. You\u2019ll meet the person who pruned the <strong>vine<\/strong>, racked the <strong>barrel<\/strong>, and poured the wine that now fills your <strong>glass<\/strong>. Ask a <strong>question<\/strong>, and you\u2019ll get an answer with soil under its <strong>fingernails<\/strong>.<\/p>\n<p><\/p>\n<p>Cellar doors linger over <strong>talk<\/strong>, not turnover, and the views sweep from patchwork <strong>hills<\/strong> to shimmering <strong>coast<\/strong>. Bring a light <strong>jacket<\/strong>\u2014those afternoon breezes keep the <strong>acidity<\/strong> and your appetite for another <strong>pour<\/strong>.<\/p>\n<p><\/p>\n<h2>When to go and how to explore<\/h2>\n<p><\/p>\n<p>Spring brings wildflower <strong>color<\/strong> and brisk, seafood-friendly <strong>whites<\/strong>; autumn offers harvest <strong>energy<\/strong> and spice-laced <strong>reds<\/strong>. From the main tourist hub, you\u2019re about an hour\u2019s <strong>cruise<\/strong>, traffic fading with each <strong>kilometer<\/strong> you roll.<\/p>\n<p><\/p>\n<p>Sketch a simple <strong>route<\/strong>: start inland among Ferguson Valley\u2019s <strong>slopes<\/strong>, where morning light catches neatly trellised <strong>rows<\/strong>. Break for a local-produce <strong>lunch<\/strong>\u2014think olive oil, cheese, and just-baked <strong>bread<\/strong>\u2014then trace the coast back toward <strong>Busselton<\/strong> for a late-afternoon white that tastes of spray and <strong>citrus<\/strong>. Nominate a <strong>driver<\/strong> or book a small-group <strong>tour<\/strong>; you\u2019ll want your palate fully <strong>present<\/strong>.<\/p>\n<p><\/p>\n<h2>The character behind the glass<\/h2>\n<p><\/p>\n<p>Producers here lean into <strong>clarity<\/strong> over extraction, letting fruit and <strong>place<\/strong> do the heavy lifting. Minimal new <strong>oak<\/strong>, careful picking <strong>windows<\/strong>, and a keen sense of <strong>texture<\/strong> make even weekday bottles feel quietly <strong>serious<\/strong>.<\/p>\n<p><\/p>\n<p>You\u2019ll spot experimentation done with <strong>purpose<\/strong>\u2014amphora for <strong>lift<\/strong>, gentle skin-contact for <strong>grip<\/strong>, and sparkling methods that taste like a salty <strong>kiss<\/strong>. Innovation comes from proximity to the <strong>vineyard<\/strong>, not a marketing <strong>brief<\/strong>.<\/p>\n<p><\/p>\n<h2>What this means for your cellar<\/h2>\n<p><\/p>\n<p>If you\u2019re stockpiling only big-name <strong>labels<\/strong>, you\u2019re leaving flavor and <strong>value<\/strong> on the table. Geographe\u2019s best chenin <strong>blancs<\/strong> will stretch a decade with waxy, savory <strong>depth<\/strong>, while its pepper-laced <strong>shiraz<\/strong> and nimble tempranillo bring weeknight <strong>joy<\/strong> at weekend <strong>prices<\/strong>.<\/p>\n<p><\/p>\n<p>A veteran buyer told me, \u201cI chase wines with <strong>edges<\/strong>\u2014angles that make me <strong>think<\/strong>\u2014and I find them here.\u201d That\u2019s the promise: wines with <strong>shape<\/strong>, places with <strong>soul<\/strong>, and a calm kind of <strong>hospitality<\/strong> that lets the vineyard do the <strong>talking<\/strong>.<\/p>\n<p><\/p>\n<p>Point your nose toward the bay, keep your schedule <strong>loose<\/strong>, and let the map shrink to small <strong>roads<\/strong> and smaller <strong>labels<\/strong>. In this stretch of coastal <strong>country<\/strong>, better often means <strong>truer<\/strong>, and truer feels a lot like coming <strong>home<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors - The Ponds | Shopping Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors - The Ponds | Shopping Centre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/\" \/>\n<meta property=\"og:site_name\" content=\"The Ponds | Shopping Centre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepondsshoppingcentre\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/07\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elliot Wainford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elliot Wainford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/\"},\"author\":{\"name\":\"Elliot Wainford\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\"},\"headline\":\"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors\",\"datePublished\":\"2026-07-13T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/\"},\"wordCount\":758,\"image\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/\",\"name\":\"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors - The Ponds | Shopping Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg\",\"datePublished\":\"2026-07-13T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg\",\"contentUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg\",\"width\":1360,\"height\":768,\"caption\":\"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shop At The Ponds\",\"item\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/\",\"name\":\"The Ponds | Shopping Centre\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\",\"name\":\"Elliot Wainford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"caption\":\"Elliot Wainford\"},\"description\":\"Elliot Wainford is an economist specializing in consumer behavior, retail pricing dynamics, and local market ecosystems. He analyzes how small commercial hubs shape regional growth, employment, and household spending patterns. His work blends applied microeconomics with practical insights for merchants and community planners.\",\"sameAs\":[\"https:\\\/\\\/shopattheponds.com.au\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors - The Ponds | Shopping Centre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/","og_locale":"en_US","og_type":"article","og_title":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors - The Ponds | Shopping Centre","og_url":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/","og_site_name":"The Ponds | Shopping Centre","article_publisher":"https:\/\/www.facebook.com\/thepondsshoppingcentre","article_published_time":"2026-07-13T22:00:00+00:00","og_image":[{"width":1360,"height":768,"url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/07\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg","type":"image\/jpeg"}],"author":"Elliot Wainford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elliot Wainford","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#article","isPartOf":{"@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/"},"author":{"name":"Elliot Wainford","@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755"},"headline":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors","datePublished":"2026-07-13T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/"},"wordCount":758,"image":{"@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#primaryimage"},"thumbnailUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/07\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg","articleSection":["Uncategorized"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/","url":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/","name":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors - The Ponds | Shopping Centre","isPartOf":{"@id":"https:\/\/shopattheponds.com.au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#primaryimage"},"image":{"@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#primaryimage"},"thumbnailUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/07\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg","datePublished":"2026-07-13T22:00:00+00:00","author":{"@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755"},"breadcrumb":{"@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#primaryimage","url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/07\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg","contentUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/07\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors-1931.jpg","width":1360,"height":768,"caption":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors"},{"@type":"BreadcrumbList","@id":"https:\/\/shopattheponds.com.au\/news\/forget-margaret-river-this-lesser-known-region-an-hour-away-makes-better-wine-and-sees-a-fraction-of-the-visitors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shop At The Ponds","item":"https:\/\/shopattheponds.com.au\/news\/"},{"@type":"ListItem","position":2,"name":"Forget Margaret River this lesser known region an hour away makes better wine and sees a fraction of the visitors"}]},{"@type":"WebSite","@id":"https:\/\/shopattheponds.com.au\/news\/#website","url":"https:\/\/shopattheponds.com.au\/news\/","name":"The Ponds | Shopping Centre","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shopattheponds.com.au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755","name":"Elliot Wainford","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","contentUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","caption":"Elliot Wainford"},"description":"Elliot Wainford is an economist specializing in consumer behavior, retail pricing dynamics, and local market ecosystems. He analyzes how small commercial hubs shape regional growth, employment, and household spending patterns. His work blends applied microeconomics with practical insights for merchants and community planners.","sameAs":["https:\/\/shopattheponds.com.au\/"]}]}},"_links":{"self":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":1,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"predecessor-version":[{"id":1976,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/1931\/revisions\/1976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/media\/1991"}],"wp:attachment":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/categories?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}