{"id":1542,"date":"2026-06-29T09:00:00","date_gmt":"2026-06-28T23:00:00","guid":{"rendered":"https:\/\/shopattheponds.com.au\/news\/?p=1542"},"modified":"2026-06-29T08:49:24","modified_gmt":"2026-06-28T22:49:24","slug":"this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret","status":"publish","type":"post","link":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/","title":{"rendered":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret"},"content":{"rendered":"<p>Salt hangs in the <strong>air<\/strong>, the kind that leaves a faint <strong>crystal<\/strong> on your lips long after you\u2019ve stepped off the sand. Past a ribbon of <strong>bitumen<\/strong> and a run of low-slung <strong>dunes<\/strong>, a tiny <strong>town<\/strong> on Western Australia\u2019s edge has slipped into the wider <strong>imagination<\/strong>. It didn\u2019t ask for the attention\u2014turquoise water did the <strong>talking<\/strong>, the reef did the <strong>convincing<\/strong>, and word-of-mouth did the <strong>rest<\/strong>.<\/p>\n<p><\/p>\n<h2>Where reef meets doorstep<\/h2>\n<p><\/p>\n<p>This place is <strong>small<\/strong>, a handful of streets, two <strong>caravan<\/strong> parks, and a sweep of <strong>beach<\/strong> that locals call Bill\u2019s <strong>Bay<\/strong>. The Ningaloo <strong>Reef<\/strong> sits astonishingly <strong>close<\/strong>\u2014a living <strong>wall<\/strong> that hems the shore like a bright <strong>lip<\/strong>. You wade <strong>out<\/strong>, dip your <strong>mask<\/strong>, and there they are: <strong>parrotfish<\/strong> munching coral, garden-sized <strong>rays<\/strong> burying themselves in sand, and juvenile reef <strong>sharks<\/strong> riding gentle <strong>surge<\/strong>.<\/p>\n<p><\/p>\n<p>\u201cIt\u2019s the everyday <strong>magic<\/strong> that hooks you,\u201d says a local <strong>skipper<\/strong>, gesturing to the <strong>shallows<\/strong>. \u201cYou don\u2019t need a <strong>boat<\/strong> to see the <strong>world<\/strong>.\u201d He\u2019s not wrong. At <strong>Oyster<\/strong> Bridge and Five Fingers <strong>Reef<\/strong>, a lazy drift-snorkel feels like an underwater <strong>conveyor<\/strong>, carrying you over neon <strong>gardens<\/strong> that appear to glow on their <strong>own<\/strong>.<\/p>\n<p><\/p>\n<h2>The new hum in a once-quiet lane<\/h2>\n<p><\/p>\n<p>There\u2019s a <strong>hum<\/strong> now\u2014mornings start with takeaway <strong>flat-whites<\/strong>, afternoons finish with cold <strong>tinnies<\/strong> under string <strong>lights<\/strong>. A couple of cafes have <strong>bloomed<\/strong>, a surf-style <strong>eatery<\/strong> pumps out fish <strong>tacos<\/strong>, and a gelato <strong>window<\/strong> draws sandy feet like a <strong>magnet<\/strong>. The town still looks <strong>humble<\/strong>, but it\u2019s <strong>changing<\/strong> fast\u2014families road-tripping up the <strong>coast<\/strong>, long-haul backpackers in sun-bleached <strong>hats<\/strong>, and Perth <strong>weekenders<\/strong> who thought they were Exmouth-<strong>bound<\/strong> but stopped here and quietly <strong>stayed<\/strong>.<\/p>\n<p><\/p>\n<p>\u201cThe first time I came, it felt like the <strong>ocean<\/strong> belonged to a <strong>few<\/strong> of us,\u201d says Tahlia, a Perth <strong>visitor<\/strong>. \u201cNow it\u2019s <strong>busier<\/strong>, but the water still feels <strong>endless<\/strong>.\u201d<\/p>\n<p><\/p>\n<h2>What the days look like<\/h2>\n<p><\/p>\n<p>Mornings begin with barefoot <strong>wanderings<\/strong>, an easy <strong>paddle<\/strong>, or a quick <strong>snorkel<\/strong> before the sun leans <strong>high<\/strong>. Late mornings are for <strong>boats<\/strong>\u2014whale shark tours in <strong>autumn<\/strong> and winter, manta <strong>rays<\/strong> almost <strong>year-round<\/strong>, turtles nosing through clear <strong>lanes<\/strong> of sea. By <strong>afternoon<\/strong>, the breeze arrives and kites begin their <strong>scribbles<\/strong> above the <strong>bay<\/strong>. Evenings settle into a low, glowing <strong>blue<\/strong>, the sky a neat <strong>fade<\/strong> into the world\u2019s most reliable <strong>moonrise<\/strong>.<\/p>\n<p><\/p>\n<p>If you like your days <strong>simple<\/strong> and your nights <strong>quiet<\/strong>, you won\u2019t be <strong>disappointed<\/strong>. If you like your <strong>adventures<\/strong> within walking <strong>distance<\/strong>, you\u2019ll be pleasantly <strong>surprised<\/strong>.<\/p>\n<p><\/p>\n<h2>A few classic stops<\/h2>\n<p><\/p>\n<ul><\/p>\n<li>Bill\u2019s Bay for lazy <strong>snorkels<\/strong>; Oyster Bridge for <strong>drifts<\/strong>; Five Fingers Reef for coral <strong>alleys<\/strong> and turtle <strong>glances<\/strong>; Maud\u2019s Landing for dune <strong>shadows<\/strong> and unrolled <strong>horizons<\/strong>.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>Staying and snacking<\/h2>\n<p><\/p>\n<p>Accommodation runs <strong>practical<\/strong> rather than <strong>plush<\/strong>\u2014think cabins with salty <strong>steps<\/strong>, powered <strong>sites<\/strong> under she-oak <strong>shade<\/strong>, and apartments that understand the tyranny of wet <strong>towels<\/strong>. Book <strong>early<\/strong> in peak <strong>season<\/strong>; spontaneity is romantic until it\u2019s the last site by the <strong>bins<\/strong>.<\/p>\n<p><\/p>\n<p>Food is breezy and <strong>fresh<\/strong>: grilled fish with lime and <strong>chilli<\/strong>, soft <strong>buns<\/strong> stuffed with reef <strong>catch<\/strong>, and the sort of chips that demand a second <strong>salt<\/strong>. You won\u2019t find <strong>fuss<\/strong>, but you will find <strong>flavour<\/strong>. Bring a few <strong>extras<\/strong> if you\u2019re particular\u2014specialty <strong>groceries<\/strong> can be a long <strong>drive<\/strong> away.<\/p>\n<p><\/p>\n<h2>When to roll in<\/h2>\n<p><\/p>\n<p>Summer is hot and <strong>hushed<\/strong>, a dry <strong>breeze<\/strong> and long, molten <strong>horizons<\/strong>. Autumn to winter draws the big <strong>pilgrimage<\/strong>\u2014whale sharks glide past like patient <strong>ghosts<\/strong>, and the water holds a glassy <strong>calm<\/strong> that feels almost <strong>staged<\/strong>. Spring sharpens the <strong>colours<\/strong>\u2014sea like blown <strong>glass<\/strong>, dunes flushed with hardy <strong>bloom<\/strong>, and turtles starting to <strong>cruise<\/strong> again.<\/p>\n<p><\/p>\n<p>Locals will tell you there\u2019s no bad <strong>time<\/strong>, just different <strong>rhythms<\/strong>. If you like your mornings <strong>cool<\/strong>, shoulder seasons are your <strong>friend<\/strong>.<\/p>\n<p><\/p>\n<h2>Getting there is part of the spell<\/h2>\n<p><\/p>\n<p>You don\u2019t stumble upon this <strong>spot<\/strong>; you <strong>choose<\/strong> it. The drive is long, a ribbon of <strong>road<\/strong> through spinifex, red <strong>soil<\/strong>, and mirage-blue <strong>distance<\/strong>. Fly into <strong>Learmonth<\/strong>, grab a <strong>car<\/strong>, and let the highway unspool like a slow <strong>story<\/strong>. The first glimpse of that luminous <strong>bay<\/strong> hits the <strong>brain<\/strong> like a bell\u2014so this is what people were <strong>whispering<\/strong> about.<\/p>\n<p><\/p>\n<h2>How to tread softly<\/h2>\n<p><\/p>\n<p>Popularity has its <strong>price<\/strong>, and the reef is not a <strong>trend<\/strong> piece. Guides here are patient and <strong>savvy<\/strong>, pointed about <strong>distance<\/strong> and gentle <strong>fins<\/strong>. Step carefully, never on <strong>coral<\/strong>. Use reef-safe <strong>sunscreen<\/strong>. Take out what you <strong>bring<\/strong> in. \u201cWe have a <strong>responsibility<\/strong> to keep it like <strong>this<\/strong>,\u201d says a long-time <strong>operator<\/strong>. \u201cPeople come for the <strong>wild<\/strong>, not for our <strong>footprint<\/strong>.\u201d<\/p>\n<p><\/p>\n<h2>Why it sticks with you<\/h2>\n<p><\/p>\n<p>Not every place <strong>lingers<\/strong>. This one <strong>does<\/strong>. There\u2019s a generational <strong>memory<\/strong> being built here\u2014kids counting reef <strong>sharks<\/strong> instead of screen <strong>pixels<\/strong>, parents collecting small, salt-sticky <strong>moments<\/strong>. The sea is a daily <strong>ritual<\/strong>, not a once-in-a-year <strong>luxury<\/strong>. The town feels like a <strong>pause<\/strong> button you can actually <strong>press<\/strong>.<\/p>\n<p><\/p>\n<p>You\u2019ll go home and tell a <strong>friend<\/strong>, who will tell a <strong>cousin<\/strong>, who will forward a <strong>pin<\/strong> with a knowing <strong>wink<\/strong>. The secret was always <strong>fragile<\/strong>, and maybe that\u2019s the whole <strong>point<\/strong>. Some places don\u2019t shout; they <strong>sing<\/strong> softly, and lately more people have been stopping to <strong>listen<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret - The Ponds | Shopping Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country\u02bcs-worst-kept-secret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret - The Ponds | Shopping Centre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country\u02bcs-worst-kept-secret\/\" \/>\n<meta property=\"og:site_name\" content=\"The Ponds | Shopping Centre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepondsshoppingcentre\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/06\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elliot Wainford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elliot Wainford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/\"},\"author\":{\"name\":\"Elliot Wainford\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\"},\"headline\":\"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret\",\"datePublished\":\"2026-06-28T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/\"},\"wordCount\":882,\"image\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/\",\"name\":\"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret - The Ponds | Shopping Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg\",\"datePublished\":\"2026-06-28T23:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg\",\"contentUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg\",\"width\":1360,\"height\":768,\"caption\":\"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shop At The Ponds\",\"item\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/\",\"name\":\"The Ponds | Shopping Centre\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/#\\\/schema\\\/person\\\/690e9500db8734c67c1348893f26e755\",\"name\":\"Elliot Wainford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"url\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/shopattheponds.com.au\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-avatar-96x96.png\",\"caption\":\"Elliot Wainford\"},\"description\":\"Elliot Wainford is an economist specializing in consumer behavior, retail pricing dynamics, and local market ecosystems. He analyzes how small commercial hubs shape regional growth, employment, and household spending patterns. His work blends applied microeconomics with practical insights for merchants and community planners.\",\"sameAs\":[\"https:\\\/\\\/shopattheponds.com.au\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret - The Ponds | Shopping Centre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country\u02bcs-worst-kept-secret\/","og_locale":"en_US","og_type":"article","og_title":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret - The Ponds | Shopping Centre","og_url":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country\u02bcs-worst-kept-secret\/","og_site_name":"The Ponds | Shopping Centre","article_publisher":"https:\/\/www.facebook.com\/thepondsshoppingcentre","article_published_time":"2026-06-28T23:00:00+00:00","og_image":[{"width":1360,"height":768,"url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/06\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg","type":"image\/jpeg"}],"author":"Elliot Wainford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elliot Wainford","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#article","isPartOf":{"@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/"},"author":{"name":"Elliot Wainford","@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755"},"headline":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret","datePublished":"2026-06-28T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/"},"wordCount":882,"image":{"@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#primaryimage"},"thumbnailUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/06\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg","articleSection":["Uncategorized"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/","url":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/","name":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret - The Ponds | Shopping Centre","isPartOf":{"@id":"https:\/\/shopattheponds.com.au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#primaryimage"},"image":{"@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#primaryimage"},"thumbnailUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/06\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg","datePublished":"2026-06-28T23:00:00+00:00","author":{"@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755"},"breadcrumb":{"@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#primaryimage","url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/06\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg","contentUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/06\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-countrycabcs-worst-kept-secret-1542.jpg","width":1360,"height":768,"caption":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret"},{"@type":"BreadcrumbList","@id":"https:\/\/shopattheponds.com.au\/news\/this-once-forgotten-fishing-village-on-the-wa-coast-is-fast-becoming-the-country%ca%bcs-worst-kept-secret\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shop At The Ponds","item":"https:\/\/shopattheponds.com.au\/news\/"},{"@type":"ListItem","position":2,"name":"This once forgotten fishing village on the WA coast is fast becoming the country\u02bcs worst kept secret"}]},{"@type":"WebSite","@id":"https:\/\/shopattheponds.com.au\/news\/#website","url":"https:\/\/shopattheponds.com.au\/news\/","name":"The Ponds | Shopping Centre","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shopattheponds.com.au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/shopattheponds.com.au\/news\/#\/schema\/person\/690e9500db8734c67c1348893f26e755","name":"Elliot Wainford","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","url":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","contentUrl":"https:\/\/shopattheponds.com.au\/news\/wp-content\/uploads\/2026\/03\/cropped-avatar-96x96.png","caption":"Elliot Wainford"},"description":"Elliot Wainford is an economist specializing in consumer behavior, retail pricing dynamics, and local market ecosystems. He analyzes how small commercial hubs shape regional growth, employment, and household spending patterns. His work blends applied microeconomics with practical insights for merchants and community planners.","sameAs":["https:\/\/shopattheponds.com.au\/"]}]}},"_links":{"self":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/comments?post=1542"}],"version-history":[{"count":1,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/1542\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/posts\/1542\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/media\/1642"}],"wp:attachment":[{"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/media?parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopattheponds.com.au\/news\/wp-json\/wp\/v2\/categories?post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}