{"id":1398,"date":"2026-06-19T21:04:30","date_gmt":"2026-06-19T11:04:30","guid":{"rendered":"https:\/\/shopattheponds.com.au\/news\/tim-cook-warns-of-price-hikes-which-apple-products-to-buy-now-and-which-to-wait\/"},"modified":"2026-06-19T21:04:31","modified_gmt":"2026-06-19T11:04:31","slug":"tim-cook-warns-of-price-hikes-which-apple-products-to-buy-now-and-which-to-wait","status":"publish","type":"post","link":"https:\/\/shopattheponds.com.au\/news\/tim-cook-warns-of-price-hikes-which-apple-products-to-buy-now-and-which-to-wait\/","title":{"rendered":"Tim Cook Warns of Price Hikes: Which Apple Products to Buy Now and Which to Wait"},"content":{"rendered":"<div class=\"blob js-post-images-container\">\n<p>Tim Cook has spoken on the matter. Not with every detail, not with precise dates or products, but he\u2019s stated it: Apple cannot continue shouldering the memory-crisis costs alone: &#8220;We can&#8217;t do it all.&#8221; And that, coming from him, signals that price hikes are on the horizon. Moreover, the news doesn\u2019t arrive in isolation. The industry\u2019s most prolific Apple leaker asserts that increases will be &#8220;imminent.&#8221; So waiting could prove pricey.<\/p>\n<p><!-- BREAK 1 --> <\/p>\n<div class=\"ad ad-lat\">\n<div class=\"ad-box\" id=\"div-gpt-lat\">\n  <\/div>\n<\/p><\/div>\n<p><strong>We are in a strange moment for technology<\/strong>. The usual pattern is that prices gradually fall over time. But right now the opposite is happening. A 16 GB RAM module that cost \u20ac35 a year ago has surged to more than \u20ac236 this March.<\/p>\n<p><!-- BREAK 2 --><\/p>\n<div class=\"article-asset-video article-asset-normal\">\n<\/div>\n<p>The rise of artificial intelligence has spurred global demand for memory, <strong>manufacturers are focused on serving the large data-center market<\/strong>, and the consumer market is paying the price. Apple has held out longer than most, but the limit has now been reached. The question now is what we should do.<\/p>\n<p><!-- BREAK 3 -->  <\/p>\n<div class=\"ad ad-out\">\n<div class=\"ad-box\" id=\"div-gpt-out\">\n  <\/div>\n<\/p><\/div>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<\/div>\n<p>We\u2019ve seen something similar before with the Mac mini, which in May stopped selling its most affordable 256 GB configuration. Technically, the price didn\u2019t rise, but the cheapest available model moved from \u20ac719 to \u20ac969. It\u2019s Apple\u2019s way of raising prices without formally increasing them. And we\u2019re likely to see more moves like this, or even more aggressive ones after Tim Cook\u2019s &#8220;warning.&#8221;<\/p>\n<p><!-- BREAK 4 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<\/div>\n<h2><strong>How much could prices rise? The rumors point to<\/strong>:<\/h2>\n<ul>\n<li>100 to 200 euros on products like the iPhone Pro, the iPad Pro, or high-end Macs.<\/li>\n<li>On more affordable devices, such as the base iPhone or the Apple Watch, the impact would be smaller, perhaps around 50 euros.<\/li>\n<li>AirPods, which aren\u2019t as dependent on RAM, could be spared.<\/li>\n<\/ul>\n<p>All of this are <strong>projections based on leaks<\/strong> and Apple\u2019s history; nothing official has been announced yet. But with the CEO speaking publicly, it\u2019s worth doing the math.<\/p>\n<h2><strong>iPhone: the most challenging to analyze<\/strong><\/h2>\n<p>The iPhone is <strong>the hardest product to advise on right now<\/strong> because we\u2019re only months away from September and the landscape is more complex than in recent years. In September we\u2019ll see the iPhone 18 Pro, the 18 Pro Max, and a foldable model. The base iPhone won\u2019t arrive until spring 2027. With that in mind, let\u2019s go model by model.<\/p>\n<div class=\"article-asset-table article-asset-normal m-hr-scroll\">\n<\/div>\n<h2><strong>Mac: buy now, without a doubt<\/strong><\/h2>\n<p>The MacBook Neo is new, the MacBook Air is new, the MacBook Pro is new. All are equipped with the M5 chip. There won\u2019t be a renewal for a long time, and prices can only go up.<strong> If you need a Mac laptop, this is clearly the moment<\/strong>.<\/p>\n<p>With the iMac, the Mac mini, and the Mac Studio the situation is slightly different because they still carry the M4 chip. But the leap from M4 to M5 won\u2019t be day and night; Macs endure for many years, and we\u2019ve already seen what happened to the Mac mini when the 256 GB model disappeared. <strong>If you need it, buy it<\/strong>.<\/p>\n<p><!-- BREAK 5 --><\/p>\n<div class=\"article-asset-table article-asset-normal m-hr-scroll\">\n<\/div>\n<h2><strong>iPad: dependent on the model<\/strong><\/h2>\n<p>The iPad presents a special case because <strong>not all of the lineup is at the same point in its lifecycle<\/strong>. The iPad Air and iPad Pro have been refreshed recently, but the base iPad and the iPad mini are due for an update this fall.<\/p>\n<div class=\"article-asset-table article-asset-normal m-hr-scroll\">\n<\/div>\n<h2><strong>AirPods: shop with peace of mind<\/strong><\/h2>\n<p><strong>AirPods aren\u2019t as RAM-dependent<\/strong>, so the impact of the crisis on their price should be smaller than for other products. Additionally, we\u2019ve got a recently refreshed lineup with no planned updates for this year.<\/p>\n<div class=\"article-asset-table article-asset-normal m-hr-scroll\">\n<\/div>\n<h2><strong>Apple Watch: wait a bit<\/strong><\/h2>\n<p>The recommendation here is to wait, and even more so given the scrutiny that watchOS 27 has shown in terms of compatibility. <strong>Apple refreshes the Apple Watch processor every three generations<\/strong>. The Series 9, 10, and 11 share the same chip, and when that chip becomes obsolete, all three drop at once.<\/p>\n<p>The Series 12 (which will arrive in September) will debut a new processor, meaning you\u2019re looking at roughly three more years of updates. Although the Apple Watch might edge up in price (around 50\u2013100 euros), <strong>those extra euros are worth it if you gain more years of guaranteed support<\/strong>.<\/p>\n<p><!-- BREAK 6 --> <\/p>\n<div class=\"ad ad-lat2\">\n<div class=\"ad-box\" id=\"div-gpt-lat2\">\n  <\/div>\n<\/p><\/div>\n<div class=\"article-asset-table article-asset-normal m-hr-scroll\">\n<\/div>\n<h2><strong>Apple TV and HomePod: be patient<\/strong><\/h2>\n<p>Both Apple TV and HomePod are due for a refresh. They are not urgent purchases for most people, but if you can wait, do so. <strong>The price shouldn\u2019t change much<\/strong> and you\u2019ll get a far more up-to-date device in return. We don\u2019t recommend buying either unless you truly need them.<\/p>\n<div class=\"article-asset-table article-asset-normal m-hr-scroll\">\n<\/div>\n<p>For years I\u2019ve tracked the Apple market, and before writing for Applesfera I worked at an official distributor helping customers choose their devices. I\u2019ve seen many refresh cycles and many purchasing decisions. But this time the situation is different because <strong>the world is upside down<\/strong>: technology that should become cheaper over time is now rising in price. No one knows exactly when or by how much Apple will raise prices, but Tim Cook has already warned.<\/p>\n<p><!-- BREAK 7 --><\/p>\n<p>On Applesfera | New iPhone 18 Pro and 18 Pro Max \u2013 Everything we think we know about them<\/p>\n<p>On Applesfera | New Apple Watch Series 12 \u2013 Everything we think we know about it<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tim Cook Warns of Price Hikes: Which Apple Products to Buy Now and Which to Wait - 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