Amazon Prime Day Kickoff: Top Tech Deals to Shop Now

As is usually the case this time of year, Amazon has just kicked off a new edition of its Prime Day. This time, four days packed with deals across all kinds of devices that will come to a close at midnight on Friday.

Deals that we can take advantage of if we are Prime members, because unlike Black Friday or the Spring Deals event, this is an exclusive Prime subscription campaign. However, if we aren’t, it’s enough to sign up for free for 30 days to access Prime Day bargains as well as free and fast shipping, the Prime Video catalog, and other benefits tied to the Prime membership.

As in every Prime Day edition, Amazon has discounted both its own devices and phones, hardware, accessories, and all kinds of gadgets. And below we’ve gathered some of the most interesting offers you can already take advantage of:

• Amazon Fire TV Stick 4K Select for 23.99 euros, an excellent value proposition for Amazon’s best-seller
• Kindle Paperwhite Signature Edition for 144.99 euros, the most economical option in Amazon’s reader lineup, now even cheaper
• Pixel 10 for 549 euros, a great price for Google’s latest phone
• Smart TV Xiaomi F Pro 75 for 499 euros, a 75-inch screen at a very compelling price
• iPad Pro M4 13-Inch with 2 TB for 1,749 euros, historic low for the top configuration of this premium tablet

Amazon Fire TV Stick 4K Select

One of the regulars of Amazon’s Prime Day are its Fire TV Sticks, and this time wasn’t going to be any different. The Stick 4K Select model is usually the best value for money and now it’s even better. Discounted to just 23.99 euros, it’s perfect for turning any old TV into a modern smart TV (as long as there’s at least one HDMI port available). It supports 4K playback, includes a remote, and is compatible with Alexa+.

Kindle Paperwhite Signature Edition

While other Kindle readers have also dropped in price this Prime Day, we’re highlighting the Paperwhite Signature Edition for a simple reason: it costs only about 25 euros more than the original model and it’s a worthwhile investment if you’ll take advantage of wireless charging or need the extra storage. It features a 7-inch 300 ppi display, weeks-long battery life, auto-adjusting front light, and 32 GB of storage. Discounted to 144.95 euros in all three colors.

Pixel 10

For 100 euros less than its RRP and at Amazon’s all-time low price (549 euros), this is the best chance to buy the Pixel 10 in its most affordable variant (128 GB) at the best price. A Google flagship phone that stands out for its strong photography, its 6.3-inch OLED display with up to 120 Hz refresh rate, its 12 GB of RAM, and, above all, its Android experience. It recently updated to Android 17 just a few days ago.

XIAOMI TV F Pro 75

Typically, large-screen TVs are notably pricier than compact models. That changes this Prime Day with the Xiaomi TV F Pro 75, now down to about 499 euros, which feels like a steal given its usual price and, especially, the 75-inch panel. It’s a QLED TV with 120 Hz—great for DVB-T, series and films, and also for gaming on PS5 Pro or Xbox Series. On the software side, it runs Fire OS8.

iPad Pro M4 13-Inch

Even though the new iPad Pro M5 generation has been available for months, the iPad Pro M4 remains an excellent purchase if you can find it at a better price, since there are very few differences between the two. This 13-inch iPad Pro M4 discounted to 1,749 euros is a good example of that: it’s the maximum configuration that exists for that tablet, with 2 TB of storage, Wi-Fi plus 5G connectivity, and a nano-textured glass finish. It’s common to see prices well above 2,000 euros, and now it doesn’t even reach 1,750.

Some links in this article are affiliate links and can yield a benefit for Xataka. If an item is out of stock, offers may vary.

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