Not that it was a whispered secret; Apple had already confirmed that prices would rise due to the memory shortage crisis and the accompanying cost increases. It wasn’t clear when it would happen, though leaks had suggested it would be imminent. The moment has arrived, and we can confirm that Apple has raised the prices of its Macs, iPad, Apple TV, and HomePod.
Table of Contents (6)
- Price Increases on Macs
- MacBook Laptops
- Desktop Macs
- Price Increases on iPad
- Price Increases on Home Products
- Why These Price Increases?
Price Increases on Macs
MacBook Laptops
There are two major targets here: on one side, the 13-inch MacBook Air, which sees the largest percentage increase, and on the other side the MacBook Pro M5 Max, which, in terms of absolute amount, climbs by €600.
Desktop Macs
The model that raises its price the most both in percentage and in absolute terms is the Mac Studio with M3 Ultra, with an impressive €1,500 jump, which translates to a +31% increase.
*Mac mini M4 were sold a few months ago for €719 in the 256 GB version, but this option was removed to sell only the 512 GB model at the price it already had (€969). However, now for that price you can find the 256 GB version again, so technically there has indeed been a price increase.
Price Increases on iPad
No iPad model escapes the price rise, with the Pro models seeing the largest absolute increase, but the base iPad is the one that climbs the most in percentage terms, up by 32% compared with just a few hours ago.
Price Increases on Home Products
The three major Apple home devices also spike, with the Apple TV 4K taking the lead in both quantity and percentage of increase.
Why These Price Increases?
Just about a week ago, Tim Cook — who remains Apple’s CEO until September — told The Wall Street Journal that the company would raise prices due to the component crunch, particularly memory components.
The entire sector is feeling the impact, and Apple—despite being one of the most profitable companies—has also seen its costs rise by as much as 100% in recent months. While they have managed to cushion the blow to their finances, there now seems to be a limit they cannot (or will not) pass. And that is reflected in these price hikes.
The forecasts indicate that this crisis will persist through 2027 and perhaps even 2028. Prices will stabilize, but drops are not expected, so Apple and the rest of the manufacturers will continue adjusting prices to this new reality described as a crisis “worse than COVID-19.”
These are the official statements from the company on the matter:
“The consumer electronics sector is facing an unprecedented challenge. The rapid expansion of artificial intelligence data centers has caused an extraordinary surge in demand for memory and storage. We had never seen a component price rise so much and so quickly. Until now we have shielded our customers from these increases, but we have reached a point where we must begin raising prices on several products, including today’s increases for the iPad and the Mac. We know this is not good news, and we are working tirelessly to find solutions.”
For now, iPhones are spared. Their strong market performance, with the iPhone 17 becoming one of the best-selling models in history, could be the reason they are kept stable. That said, even though forecasts were positive for the iPhone 18 Pro, there are already projections of substantial price hikes ahead.
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